How TEKPAK Turned a Design Challenge into a Cost-Effective Win

Showcasing TEKPAK's Prowess in Balancing Aesthetics and Affordability

The Challenge: Revamping a High-Cost Design for Market Viability

We were approached by a client with a uniquely designed bottle that had garnered significant approval in market research. However, its intricate design led to substantial packaging and equipment costs, rendering it unsuitable for mass production. Our challenge was to creatively modify the design to maintain its aesthetic appeal while ensuring it was economically viable for large-scale production.

Our Innovative Solution: Harmonizing Design with Practicality

Confronting this challenge, we tapped into our extensive engineering expertise and innovative problem-solving skills. We recognized the necessity of preserving the product’s market-tested design and proposed subtle yet impactful alterations. This approach skillfully maintained the integrity of the original design while addressing the cost concerns, transforming the product into a version ready for the market. This project underscored one of our core strengths: the ability to evaluate and refine packaging designs for practical production without sacrificing aesthetic value.

The Outcome: Market Success and 100% Fulfillment at Launch

The newly designed contour kosher salt bottle met with tremendous success upon its launch. We achieved 100% fulfillment at launch, underscoring our dedication to excellence and operational efficiency. This project exemplifies our capacity to overcome complex challenges and provide solutions that align with both design objectives and market demands, cementing our role as a valuable partner in innovative and pragmatic problem-solving.